On Her Laptop

DAVE’S DIRTY DOZEN

DATA DISASTERS

 
12.Out-of-date information

During his travels through our clients’ data, DAVE, the Data Cleaning Robot, finds many problems. All of these have an impact on the effectiveness of the marketing that the data is driving. Let’s take a peek into DAVE’s world and learn how your marketing data is actually working against you.

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No persona segmenatation

(By department and seniority)

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