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Level 12, 37 York street, SYDNEY, NSW, 2000
T: +61 402 456 027 engage@demandflow.com.au
DAVE’S DIRTY DOZEN
DATA DISASTERS
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12.Out-of-date information
During his travels through our clients’ data, DAVE, the Data Cleaning Robot, finds many problems. All of these have an impact on the effectiveness of the marketing that the data is driving. Let’s take a peek into DAVE’s world and learn how your marketing data is actually working against you.
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No persona segmentation
(By department and seniority)
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