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TMSS Ep. 40 Marketing Contact Database Musts

Segmenting and keeping a clean database is relevant to any business and knowing where to dig to find your clients is a very important part of marketing.

In this episode, our host Kym Heffernan was joined by Andy Kyiet from Demand Flow Intelligence a company that helps you find the nuggets in your market. Demand Flow Intelligence provides services to B2B vendors define their market strategy, execute their market strategy and support their findings with relevant marketing data.

 

This episode contains a discussion on:

  • How to build and maintain your database

  • The importance of personalising your database

  • How to identify your ideal prospect

  • Tips on building your database with ease
     

Click here to listen to the interview

https://themarketingstrategy.co/podcast/tmss-ep-40-marketing-database-strategy/