On Her Laptop

DAVE’s DIRTY DOZEN

DATA DISASTERS

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1.DUPLICATES
GALORE
2.Screwy Contact
names
3.Missing information
4.“Silly” segmentation choices
5.Irregular
data
6.Inconsistent data formatting
7.No segmentation by Persona and Seniority
8.Unusable
Data
9.Junk
records
10.Inconsistent company profile data across multiple contacts
11.Shared or generic email addresses
12.Out-of-date information