Stump the Strategist is a fast-paced live event where our friends from Step Change get on stage and solve strategy and marketing challenges against the clock. The audience votes on whether the strategists were stumped.
Live Question: My unique app provides an online boat log instead of the traditional paper log. I only charge $10 per yacht per annum, but am struggling to gain traction. How do I reach the masses?
Consider the value you’re offering. If you’re playing in a distressed purchase market, where your clients to buy your product, you can afford to charge a little more. Be sure to frame your product in a way that highlights its lifetime value
When creating your value proposition you should ask three key questions. Firstly, what are your product features? Secondly, what benefits do those features create? And finally, what are the implications for your client? These three questions will help you to determine the lifetime value of your offering
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