DAVE’s ‘dirty dozen’ of marketing data disasters, which directly disrupt your day-to-day delivery of sales and marketing duties continues!
DAVE, our ever-helpful Data Cleaning robot, spends all his time poring through client’s sales and marketing data and improving it so that it becomes a far more usable and valuable asset to their business.
DAVE wants to share his hard-won experience with you and has pulled together his top ‘dirty dozen’ of data disasters, which directly disrupt your day-to-day delivery of sales and marketing duties.
Over 12 posts, we’ll break down each of the 12 dastardly data disasters for you, so you know what to look for and what to avoid – the last thing you want is your day to be dragged down by lousy marketing data.
We’re continuing with Post #2: Resolving screwy contact names. How to get down and personal
Audience engagement through highly personalised marketing is where things are at, these days. And yet, we continually disengage our audience by failing at the most fundamental of things – getting their name right. People are pretty precious about their names and getting them right is the #1 statement you can make that you really care. Get that wrong and you might as well forget it.
It’s probably happened to you: the incorrect formatting of your name in an email, which you promptly delete. Here’s a real-life example – DAVE has a particularly favourite minion called Laurence Harrould, whose middle initial is “V”. Laurence regularly receives emails greeting him as “Hi Laurence V”. Laurence doesn’t feel very kindly disposed towards the sender as they can’t be bothered to get his name right or check their data. Why would he want to do business with a slap-dash organisation like that? Laurence’s trash can is getting pretty full…
The solution is easy: DAVE can spot a screwy contact name from miles away and promptly fixes them up for you, according to your preferred standards.
DAVE can identify this type of thing and can save you from committing the cardinal sin of getting a person’s name wrong. DAVE’s clever. DAVE can do a lot of data things.